Fix Broken Tracking
Scale Profitable Campaigns
Eric Analytics helps eCommerce, SaaS, and lead generation businesses improve data accuracy, optimize Google and Meta Ads performance, and make confident, data-driven decisions.
Specialists in GA4, Google Tag Manager, Server-Side Tracking, and Conversion Optimization.
Trust & Credentials
Trusted by Businesses Focused on Growth
The Problem
Most Businesses Are Scaling on Broken Data
Many businesses rely on inaccurate tracking and incomplete reporting without realizing the impact it has on their marketing performance.
At Eric Analytics, we regularly audit accounts where:
When tracking is broken, marketing decisions become unreliable, resulting in wasted ad spend and limited growth.
The Process
Our Conversion-Focused Process
Tracking Audit & Strategy
Tracking Audit, Requirement Analysis & Strategy Planning
Technical Implementation
GA4, GTM, Server-Side Tracking, Meta Pixel & CAPI Setup
Event & Conversion Tracking
Event, Conversion, eCommerce, Funnel & Cross-Domain Tracking Implementation
Ads & CRM Integration
Google Ads, Meta Ads, CRM Integration & Attribution Optimization
Validation & Optimization
Data Validation, Custom Reporting, Performance Monitoring & ROAS Optimization
The Solution
We Fix the Data. Then We Scale What Works.
Eric Analytics combines analytics implementation, conversion tracking, and performance marketing to help businesses make smarter marketing decisions.
Before scaling campaigns, we focus on building a reliable data infrastructure that ensures:
Impact
Real Impact, Not Just Reports
We focus on real results, not just numbers on a report.
TRACKING ACCURACY
+40%
Improved conversion tracking accuracy by up to 40%.
CPA REDUCTION
-32%
Reduced cost per acquisition through better data signals.
CAMPAIGN SCALE
+2.4x
Enabled scalable Google Ads campaigns with reliable reporting.
What We Do
Our Core Services
We provide specialized analytics consulting and performance marketing solutions designed to improve data accuracy and maximize marketing ROI.
GA4 Setup & Audit
GA4 setup services including accurate event tracking, enhanced eCommerce tracking, conversion setup, custom reporting structures, analytics audits, and conversion reporting.
GTM Implementation
Provide GTM Implementation Services with scalable tracking systems, GTM container setup, custom event tracking, pixel implementation, tag configuration, and reduced developer dependency.
Server-Side Tracking
Improve tracking accuracy and privacy with server-side tracking, Stape setup, GTM implementation, cookie optimization, and reliable data tracking solutions.
Google Ads Management & Optimization
Scale campaigns with Google Ads Optimization, accurate conversion tracking, ROAS improvement, audience targeting, and performance reporting for better ROI.
Conversion Tracking & Attribution Fixes
Reliable conversion tracking setup for lead generation with attribution setup, lead tracking fixes, cross-domain tracking, CRM integration, and funnel tracking.
Meta Ads Tracking Setup & Optimization
Improve Meta Ads performance with accurate Meta Ads Tracking Setup, CAPI integration, lead generation tracking, conversion attribution, and audience analysis.
Why Us
Why Businesses Choose Eric Analytics
Unlike traditional agencies that focus only on ad management, Eric Analytics prioritizes backend data accuracy before scaling campaigns. Our approach ensures businesses make decisions using reliable data instead of assumptions.
Data-First Strategy
We fix tracking and reporting issues before scaling advertising campaigns.
Advanced Tracking Expertise
Deep expertise in GA4, GTM, server-side tracking, and attribution modeling.
ROI-Focused Execution
Every strategy is designed around measurable business growth.
Transparent Process
Clear reporting, performance insights, and actionable recommendations.
Specialized Analytics Expertise
We solve tracking and attribution issues most agencies overlook.
Industries
Built for Growth-Focused Businesses
We work with businesses that rely on accurate data and performance-driven marketing to scale efficiently.
eCommerce Brands
Improve conversion tracking, optimize ROAS, and scale paid advertising campaigns.
SaaS Companies
Improve lead attribution, conversion tracking, and customer acquisition reporting.
Lead Generation Businesses
Track leads accurately and optimize campaigns for measurable ROI.
Service-Based Businesses
Improve marketing performance through reliable analytics and reporting.
Testimonials
Hear What My Clients Have to Say
Discover what our satisfied clients have to say about Eric Analytics, a trusted and best analytics agency for web analytics and data analytics services. We take pride in delivering reliable tracking solutions, exceptional client support, and measurable results that help businesses grow.
Eric provided exceptional support with Google Conversion Tracking and Analytics. His expertise, attention to detail, and clear communication made the process smooth and effective. I highly recommend Eric to anyone seeking expert assistance in optimizing and setting up google advert and analytics.
About
The Team Behind Eric Analytics
Eric Analytics was founded by Eric Case after years of working with businesses struggling with inaccurate data, broken conversion tracking, and inefficient advertising spend.
After identifying how unreliable analytics and poor attribution were negatively impacting marketing performance, Eric Analytics was built to help growing businesses create accurate, scalable, and data-driven marketing systems.
From fixing broken GA4 implementations to improving conversion tracking and attribution accuracy, Eric Analytics helps businesses eliminate data inconsistencies that often lead to wasted ad budgets and poor decision-making.
Today, Eric Analytics specializes in building reliable analytics infrastructures, optimizing tracking systems, and helping businesses scale their marketing campaigns with confidence through accurate performance data.
“Build reliable data systems first. Scale performance second.”
Hours of hands-on experience
Plus on Upwork
eCommerce, SaaS & Lead Gen
Analytics & performance expertise
FAQ
Frequently Asked Questions
Eric Analytics helps businesses improve tracking accuracy, marketing performance, and reporting insights. We focus on reliable data collection, conversion tracking, and campaign optimization to support better business decisions.
Yes, Eric Analytics offers comprehensive data analytics services that can be tailored for businesses operating globally. By leveraging tools like Google Analytics, Google Tag Manager, and Looker Studio, I can track and analyze user behavior, website performance, and marketing campaigns across different regions.
Yes, I specialize in optimizing Google Ads campaigns by analyzing ad performance, identifying high-performing keywords, refining ad copy, and adjusting bids and budgets. This ensures your ads target the right audience, leading to higher click-through rates and conversions.
Yes, I provide Meta Ads tracking setup and optimization services including CAPI integration, lead generation tracking, conversion attribution, and audience analysis to improve your Meta Ads performance.
Definitely. My conversion optimization services include A/B testing and user behavior analysis tailored to different languages and regions. By leveraging data from Google Analytics and Looker Studio, I identify regional preferences and implement strategies to enhance the user experience and boost conversions.
Eric Case is a dedicated Web Analytics Expert specializing in Google Analytics and Google Ads. With extensive experience in digital marketing analytics, he provides tailored solutions to optimize online performance, refine marketing strategies, and enhance customer engagement.
Conversion optimization involves using data-driven techniques to turn website visitors into leads or customers. I conduct A/B testing, analyze user behavior, and implement strategies to streamline the conversion funnel, reduce drop-offs, and enhance user experience, ultimately increasing sales and revenue.
You can contact Eric Analytics through the website, ericanalytics.net to schedule a consultation. The Get In Touch section provides details for reaching out to discuss how its Web Analytics and Google Analytics services can support your business growth.
Start Today
Ready to Fix Your Tracking & Scale with Confidence?
Get a clear understanding of what's working, what's broken, and where your business is losing valuable marketing data.
We help businesses improve tracking accuracy, optimize campaign performance, and scale marketing efforts with confidence.